It’s vital that any new affiliate marketer understands how to harness the success of white hat affiliate marketing.
Learning the right way to market your products, build a profitable list, and manage a diverse portfolio of offerings all play their part.
Below we will be outlining a few key takeaways.
- Black Hat Affiliate Marketing
- White Hat Affiliate Marketing
- Being Patient – Playing the “Long-Game”
Black Hat Affiliate Marketing
The Wild Wild West
Back in the day, internet marketing was more like the “Wild Wild West”.
It required the ability to flood your web properties with backlinks, no matter where they may have come from. It was like the gold rush in a sense.
Of course, this was way before Google ever decided to stop such black hat tactics.
Including advanced SEO techniques along with black hat link building would mean instant success, including your sites being indexed and placed in the #1 spot on Google.
Services such as WarriorForum, Link Wheels, PBN (private blog networks), and Article Directories were all that was needed to rank your websites.
Content, no matter how long or good, was easy as baking a cake.
A simple 500-word article with over-optimized keyword stuffing and meta keywords was all that was needed.
Spending $100 to Make $1,000
Before the boom of web applications i.e. Buffer, CoSchedule, MailChimp, etc…
It was all about scaling quickly.
This meant spending small increments of money to produce scalable results.
Something as simple as running an ad campaign on an AdWords alternative such as 7-Search, meant that for $100 and a good ad copy, you could make $1,000 back.
The problem with this way of marketing is that the landscape is forever changing.
Content providers must always understand the buyer persona. Nowadays that persona includes being very knowledgeable.
No longer will a simple display ad be enough to persuade buyer intent.
In turn, this means more time and effort must go into providing solutions via content. Not just selling every chance you get.
Gaming the System to Rank Content
As mentioned; Gaming the System 10 years ago was an easy day.
Many marketers in this period focused all their efforts on contentdistributionn (scraped or spun content) and black hat link building.
Ranking your affiliate pages on Google were simple.
So of course, the money was easy, because conversions were seen on the regular.
Then came along Google Pengin, Panda, Hummingbird, and White Tiger (okay no tiger).
Those same marketers had to then find a new approach, which meant leaving “most” of their black hat ways behind them in order to keep or gain back their rankings and sales.
Building an Email List via Single Opt-in
Back when email marketing first hit the ground running, single opt-in was the way to go.
Hell; It was the only way!
The goal was simple, build your list as large as possible and promote your offers.
The fact is, many affiliate marketers still prefer this method over double opt-in.
Even though there is nothing fundamentally wrong with this, your list stats and conversion rates will greatly suffer.
Along with the above, you will find that many of your subscribers are not even actively opening and/or clicking your email swipes in the first place.Studies show that over 80% of the single opt-in list only exists because of the initial freebie… Click To Tweet
Adverse Long-Term Effects on Growth & ROI
Even if you were to somehow overcome every aspect of Black Hat SEO and Affiliate Marketing Tactics, the truth is you’ll never sustain wealth from it.
After taking a closer look over each of the Top Influencers within my given niche, I started to notice something.
That something was the fact that they all, one way or another, found themselves practicing something that could easily be labeled as Grey Hat or Black Hat.
However, each influencer also found themselves practicing White Hat SEO Best Practices on the surface.
You see, being legit carries more weight than not exsisting… I’ll give you a moment.
White Hat Affiliate Marketing
Everyone is Selling Something
Thing is; Everyone is selling something online. So what makes you or your product stand out from the rest?
This along with many other common sense questions must be asked when doing anything in life. So what makes marketing online any different?
You can do Black Hat SEO, GreyHat Marketing, whatever you like till your hearts desire.
At the end of the day you will only find that your efforts lead to a short lived high. As well as understanding that short term success is short lived.
Even in the case of scalling and outsourcing, producting at such a rate will only take away from your overall growth.
In the end you’ll find yourself wasting time duplicating processes, instead of growing and implementing with the change of climate.
The “NEW” Age of Content Marketing
It’s simple. So simple it’s everywhere you look…
All the information you crave, all the inside secreats you desire. Right there!
Each and every time you follow some new SEO blog, fumble through your favoriate social media website or even checked your Twitter feed.
The content presenting itself as the right way, best practice, seo guideline, guest posting advice, social media to-do’s, anything coming off as remotely pure…
Today every single piece of information you need to be a successful SEO, Content Marketer, Affiliate Marketer, Social Media Manager, ANYTHING is readly available.
Just do a quick Google Search for any topic you really would like to know more about.
Do this once every hour for 3 straight hours.
Any by the time you go through the first 10 or so searches of each topic, you will have learned more than you ever would simply paying to learn it.
Information is FREE.
This means that any piece of content, any email sent, any ad paid for, must be worth your time and your audience’s time.
Doing so will build relations over time, which will then turn into the loyal following.
SEO “IS” Your Friend if Done CorrectlySEO is the heart of anything done online. Whether you like it or not. Click To Tweet
It makes all the difference when providing content your audience will enjoy.
It is the framework of any online property.
Problem is many are not willing to take the time out to learn and listen. Instead opting for a learn fast, pay in cash approach.
No SEO Service will ever do better than natural hard work will. That applies to On-Page SEO and Off-Page SEO.
Even when completely mastered, it still takes time for online awareness to kick in.
That all being said; sound SEO will overcome each and every one of those opsticals.
Building an Email List via Double Opt-in
Double Opt-In is a life saver for any real marketer looking to grow their brand awareness, and even gain a few commissions along the way.
Forcing new leads to confirm their subscription to your list offers 3 things.
- Higher Conversions
- Higher Open Rates
- Higher Click Rates
Industry averages always hover around 20% open rates and 7% click rates.
Take it from someone who’s worked at an email marketing company directly, those results can vary heavily depending on the amount of thought and attention put into each email.
Allowing your leads the”choice” to subscribe provides a list, with the right approach, that will lead to them becoming your following.
Successful Long-Term Effects on Growth & ROI
Doing things in coherence with the way things currently are will lead to growth and success in know time.
It simply takes a time to learn the correct way to go about building your web properties.
Anyone can make a website and sell something, however, there’s a reason only a few actually get to see the long-term ROI online marketing can provide.
“Secret Sauce” to Harnessing Success
Social Media’s Role in Affiliate Marketing
Social media’s role in affiliate marketing has come a long way since the days when JV sources such as ClickBank first open their doors.
Promoting products, especailly those that are not directly produces or created by you, require a special layer of personal touch…
Better than any other medium, social media allows anyone to create a following.
Building that following means that you have earned the trust and hearts of others who now look to follow and help promote your product, brand, and/or cause.
Take for example Sam Hurley, argueably one of the greatest social influencers of this generation, is able to comfortably ably make a living simply promoting the best content the web has to offer via Twitter.
Leveraging via Product DiversityIf nothing else from this massive post gets your attention, know that in order to generate online… Click To Tweet
That means even if you are simply an affilate, you must always remember to offer different sets of products catering to each segment of your audience.
So whether that be segmenting your email list or offering separate opt-in freebies per post or page of your website, you should always be looking to maximize your conversions.
This means maximizing your engaugement with each new vistor, and offering them only products that can truly help them solve their problems.
Doing so will always lead to higher conversion rates, which in turn means more revenue for you to enjoy.
Playing the “Long-Game”
Affiliate marketing, just as any other online medium, requires time.
Overnight success can be seen, but in order to maintain one must be willing to be patient.
Always looking to grow in steady increments, not putting all your assets into one idea or another.
A great example of this would be Pay-Per-Click Campaigns.
Puring all your first commissions into PPC campaigns for scalling can lead to disaster in a heartbeat if you don’t know what your doing.
Only by looking at the data provided, making sound disissions, and following best practices will you every be able to gain the success you desire…
In the long run.