I’d like to take the time to cover a topic that has been covered many times over.
Conquering SEO for better Google rankings and placement.
Even with their light coverage off using PBN’s to conquer SEO and Link Building efforts, many bloggers are simply left out in the dust wondering if they should or not.
However, what about affiliate marketers that are looking to market their affiliate products for commission?
Surely there’s a way to let Private Blog Networks do all the work for you right?
Well; Whether you’re a blogger, social media manager, or affiliate marketer I’m going to outline everything there is to know about PBN’s (Private Blog Networks), along with whether you should use them personally or not.
Warning: All information provided in this article shall be used at your own risk. PBN’s better known as Private Blog Networks can lead to websites being de-indexed, blacklisted, and flagged for spam via MX mail delivery.
What are Private Blog Networks (PBN’s)?
Private Blog Networks or PBN’s are networks of smaller blogs that funnel traffic back to a specific web property, usually this would be an affiliate money site.
Although this can, in fact, be done for any website, and has shown to bring about many SEO benefits if done correctly, it can also cause massive penalties and de-indexing as well.
Below is a quick visualization of what a super basic Private Blog Network setup would be (yes I draw like a 5-year-old):
What is a PBN Site?
PBN sites are sites that are set up to only serve one particular purpose, provide traffic and/or SEO benefit to another website with similar niche and audience reach.
Normally such blogs will have limited content and pages.
This would include the essentials such as an about us page, contact page, and terms.
Blog and/or homepage content would be drip fed up to 5 articles at a time.
This is to maintain a normal flow of content without making things seem unnatural to SERPs from the likes of Google and such.
Founded with some variant of an expired domain, these sites are to keep a low profile hosting wise and maintain a diverse link profile just as any other blog/site would.
What is a PBN Link?
PBN links are known to be links that come directly from any website or blog attached to a private blog network.
Many times such links are paid for, ranging from 5 posts for $40 to entire networks built around your web property for upwards of $2500.
Such links can often bring in huge amounts of traffic and even SEO benefits if provided by reputable sources (see below).
How to Build a Private Blog Network
As mentioned above, paying to have a private blog network built is an option.
An option I would highly recommend any affiliate looking to take if needing such solutions.
That being said one “can” simply be made via your own efforts.
Doing so, on the other hand, can be costly, risky, and downright time consuming if you’re unsure as to what to do.
Remember; Search engines such as Google heavily frown upon such websites.
Especially when said websites or “networks” are being used to game their search engines.
Below I’ll run down some resources that provide such services along with how to setup, host and maintain such networks through software.
PBN Services as a whole can be seriously hit or miss, depending on how they have created and the cost of maintaining them.
I’m probably not the best resource in terms of pricing to performance measures, but I know being able to manage my blog here at MyaSeo only cost me around $150 a month.
So to put this in perspective; As a rule of thumb, you should never pay more than what you already pay to be website even on a volume basis.
This also doesn’t mean going out and finding the cheapest service you can find either.
Without proper measures put into place, your private blog network will be taken down faster that “NSFW” gifs.
All that aside, and pending you do actually find a reputable service, this can potentially be a great solution for those who may not have the time or expertise to build such a network from scratch.
Just be sure to check the reviews from “reputable” sources before purchasing. A be on the lookout for claims that just seem to good to be true (most of the time they are).
Blogging networks over the years have taken many different forms. From simple web 2.0 websites that are interlinked together to full PBN sites that all share a common goal or agenda.
For the purpose of this post, let’s focus on those that offer PBN sites access.
The way this works is simple really.
All websites belonging to this “Network” will have set rules to follow.
This could be from certain hosting plans that must be used, specific backlinking guidelines, to simple funneling traffic back and forth for quick AdSense revenue (which is a horrible idea btw).
The point of such “Networks” is to take the guesswork out of how your web property will receive traffic, links, and subscribers.
However, the problem here lies in you not having direct control over what is being linked to your property and what is not.
For example; You may simply want to gain a few relevant backlinks to keep up with your competition, however, you didn’t plan on having 5,000 bot visitors a month along with it.
TLD; Don’t use Blogging Networks unless each and every webmaster involved are all on the same page or personal colleagues of yours. Any other way will be a waste of time or a penalty waiting to happen.
Available/Pre-Existing Blog Networks to Join
Finding a Public Blog Network
Although it pains me to say this, “Just Google It”! There’s 100’s upon 1,000’s of sites looking to have you join their PBN or Blogging Network.
It’s up to you to do your research to see if this method works best for you or not.
Just as I did not run down the exact steps on how to create a PBN (not my thing so why lead you down a rabbit hole), I’ll not sit here and run down a list of sites offering this (as I’ve never used one).
If nothing else I say here sinks in, please do yourself a huge favor and DO YOUR RESEARCH FIRST! Because if anything happens it WILL be YOUR FAULT, NOT THE SERVICES USED.
The Best PBN Facebook Group
So I lied, kill me. There is one source that I am truly comfortable with, as he has never lead me astray. That source by chance? Charles Floate’s PBN Advice & Facebook Group of course!
To learn more feel free to check him out above.
If you’re lucky enough you may even receive a group invite before it closes its doors!
Should You Start using Private or Personal Blog Networks?
We’ll that all depends on “YOU” really.
If you’re like me, a novice when it comes to PBN structure and scared of getting a Google Penalty, then I’d say pass!
Especially if the one web property looking to be used is the only source of income and promotion, I’d have to say pass as well. Focus those efforts to fully conquer SEO head on.
However, if you are an experienced affiliate marketer looking to test out new waters, then I say check out what PBN’s have to offer! Not like those affiliate links can’t just be changed out?
In the end, the choice is simply up to you. Just be smart, and as always….
Till Next Time,